Last updated (September 15, 2020)

The Underground Plant Trade is committed to protecting and respecting the privacy of your personal information. This Privacy Policy gives information on how The Underground Plant Trade (“The Underground Plant Trade”, “we” or “us”) protects your privacy when you use our website,

It applies to information collected when you use our Website and when you interact with us through social media, email, or phone. We take the protection of your personal information very seriously and will process your personal data fairly, transparently, and lawfully. We will not share your personal information with anyone other than that stated in this Privacy Policy. By accessing or using our Service, you acknowledge that you have read, understood, and agree to our policies as described in this Privacy Policy and our Terms of Use. If you do not agree to your information being used as stated in this
Privacy Policy, you must stop using the Website.

Information We Collect From You
In the course of using the Website services, we will collect or receive certain types of information. By using this Website, you authorize us to collect and/or receive such information. We collect information through different sources as listed below:

Information You Provide to Us
You may provide personal information and non-personal information in the course of using our website. In the scope of this Privacy Policy, personal information means any 
information about an individual from which that individual can be identified and non personal information is any information that cannot be used to directly identify an individual. The information you provide to us includes but is not limited to: your name, username, email address, phone number, and profile picture. This information is collected when you:

 Register an account with us;
 Call us;
 Submit online forms on our Website;
 Respond to surveys or questionnaires;
 Information you provide by other means.

Information from Third Parties
We may collect personal information and non-personal information about you from third parties who we have a business relationship with.

Automatically Collected Information
In addition to the information listed above, we may automatically collect non-personal information from you using a variety of technologies. Examples include IP address, interaction with the Website, usage information, location, type of browser, operating system, your search terms or search queries, internet service providers, and device information. The purpose of collecting non-personal information is to better how you use our Website and its functionalities and how we can improve your browsing experience on our website.

How We Use Your Information
We use your information for any of the following reasons:

Contract Administration: We use your personal information to maintain your account. We also use it to communicate with you in the event of a legal proceeding.

Access and communication on our website: We use your information to contact you on our website for announcements including site updates or to respond to comments, questions, or requests through our Customer Support.

Website Use: We may use your personal information to better understand your needs and interests as it relates to the Website and help improve the Website for a better shopping experience.

Fraud Prevention: We use your personal information for the detection and prevention of fraud or other criminal activities.
Shared With Third Parties: We may share your personal information with affiliated companies to enable them to perform specific services for us.

Direct Marketing: We may use your personal information to contact you to notify you of new offers and services that may be of interest to you. We also use your information to run background checks and track which demographic is utilizing the platform the most in order to improve our services.

In addition to the purposes set above, please be informed that we may share your information in the circumstance of legal disputes as regards our privacy policies. We may also use it to perform functions as otherwise described at the point of collection of such information.

Disclosure of Your Information
We may disclose the personal information collected from you on the Website to our agents, affiliates, partners, and other third parties as described below.

Third-Party Agents
We share your information with some third-party agents, affiliates, subsidiaries, and service providers perform functions on our behalf, including but not limited to: content management, hosting, marketing, analytics, customer service, fraud protection, content syndication, and technical integration. 
These companies may have access to the personal information we collect if needed to perform their function. In the event that such access is required, these third parties will
be contractually obligated to maintain the confidentiality and security of that personal information. They are prohibited from selling, using, or distributing this data in any way other than to provide the requested services.

The Underground Plant Trade may be involved in mergers, acquisitions, or bankruptcy while providing the Website. In such events, personal information may be part of the transferred assets to the entities acquiring all or part of our assets or another entity with which we have merged. Under such circumstances, we will indulge the acquiring party to follow the terms and practices described in this Privacy Policy. However, once information has been transferred, we cannot promise that the acquiring party will treat your information the same as described in this Privacy Policy. There may be a change in
privacy rights.

Law Enforcement, Legal Process, and Emergency Situations
We may disclose personal information if required by law to do so or on the good-faith belief that such disclosure is necessary to
 Protect against legal liability;
 Comply with legal process served on us or our Website or to conform with applicable
 Protect and defend our rights or property, our Users, and/or the Site; or
 Act in urgent circumstances to protect the personal safety of us, the Users, or the

Use of Non-Personal Information
We may disclose your non-personal information in a manner that we deem appropriate. We may disclose your non-personal information to third parties to help us analyze and determine the behavioral pattern of our Users and from that information, determine how we can further improve our Website. We may also disclose non-personal 
information to our service providers and other third parties about how our Users collectively use the Website.

Security of Your Information
We care about the security of your personal information and we take adequate security steps to ensure that we protect such information. Part of our security measures means that we may occasionally request proof of identity before we disclose your personal information to you. However, no network, server, database, or e-mail transmission, can be guaranteed to be 100% secure and error-free. Therefore, you should take care in choosing what information you send to us via the Website. Please bear this in mind when disclosing any Personal Information. In case any information under our control gets compromised, we will take appropriate steps to investigate the situation and notify the appropriate individuals whose information may have been compromised. We would also take other steps in accordance with applicable laws and regulations.

How We Store Your Information
Please be informed that by submitting your personal information to us through the Website, you agree that we may transfer, store, and process your personal information in the United States. Although this Website is accessible around the world, the use of this Website is governed in accordance with the laws of the United States. We make no representations that the Website is operated or governed in accordance with the laws of any other state or country. 
When you visit the Website, your connection will be through and to servers located in the United States. All information you receive from us will be generated from servers in the United States, and all information you provide will be maintained on web servers stationed in the United States. When you use the Website or submit information to us, you consent to the transfer of information to the facilities and servers located in the United States.

Retention of Your Information
We retain personal information about you no longer than is necessary to complete the purpose for which it was collected. We may retain your information for a longer period of time if it is required by applicable law. Personal information shared by you for direct marketing purposes will be stored with us until you opt-out of receiving marketing communications or you make a request to our Customer Support at to opt-out.

Marketing Communications
We may from time to time send you marketing communications via email about services that may be of interest to you. We are aware that no one likes receiving unsolicited emails. As such, you will only receive marketing communications from us if you opt-in to receive them from us. If you decide at any point in time that you no longer want to receive our marketing communications, you can opt-out at any time by opening any email we send to you and clicking on the “Unsubscribe” link or send us an email at with a request to unsubscribe.

Children’s Information
This Website is not intended for children under the age of 13. We do not knowingly or intentionally collect personal information from children under the age of 13. If you are under 13 years of age and you use our Website, please stop immediately. If you have reason to believe that a child under the age of 13 has provided personal information to our Website, please contact our Customer Support and upon verification, we will take appropriate steps to delete the personal information from our database.

Your Data Protection Rights
We would like to make sure you are fully aware of all of your data protection rights and how you can exercise them. Every user is entitled to the following:

 The right of access – You have the right to request a free copy of any and all personal information we hold on you.
 The right to rectification – You have the right to request that we correct any personal information about you that you believe is inaccurate. You may be required to give evidence to show that the personal information is inaccurate. You also have the right to request the completion of personal information that you believe is incomplete. You may be required to give evidence to show that the personal
information is inaccurate.
 Your right to erasure – You have the right to request that we erase your personal information that we may have in our databases and systems.
 Right to data portability – You have the right to ask us to electronically move, copy or transfer the personal information we have of you in a machine-readable
 The right to restrict processing – You have the right to request that we restrict the processing of your personal information, under certain conditions.
 The right to withdraw consent– You have the right to withdraw your previously given consent to process your personal information at any time and for any reason.

Please be informed that it is not always possible to totally delete all your personal information from our systems without some residual backup in order to comply with legal obligations, resolve disputes, or for other legitimate reasons.
In the event that we are not able to remove your personal information, we will endeavor to let you know why we are unable to do so. We process all requests within one month of receiving such requests. Such requests should be submitted to 
For verification purposes, we will only respond to requests sent from the email address that you provided when you registered for an account with us on the Website.

Third Party Applications and Links to Other Websites
Our Website may contain links to third-party websites that are not affiliated or controlled by us. By accessing a third-party website through our Website, you acknowledge that you know that the information you provide to these third-party
Websites is not covered by our Privacy Policy and you release us from any responsibility for the conduct of these third-party websites. Before visiting and providing information on these third-party websites, you are advised to review their privacy policies and practices of the third-party responsible for the website before making use of their services or submitting any information.

Cookies and Other Tracking Technologies
Cookies are small text files that contain a small amount of information that is stored on a user’s computer and provided by the visitor’s browser to the website every time a User revisits the Website. We automatically collect certain types of usage data when you visit our Website using cookies. Cookies allow you to log in faster and improve your navigation through the Website. A cookie may also provide us with information on how you use the Website and enables us to track your usage of the Website over a certain period of time. We may collect anonymous information from your browser such as your IP address, device information, browser type, number of clicks, your interactions with links on our Website, pages viewed, and other such information.


Below are some of the types of cookies that may be used on our Website:

Advertising Cookies
Advertising cookies are inserted on your computer by ad servers so as to display advertisements that may be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the Website and other websites, alternate the ads sent to a specific computer and track who views the ads and how often an ad has been viewed.

Analytics Cookies

Analytics cookies monitor how users reached and interact with the Website. These cookies let us learn which features on the Website are works best for the users and which features can be improved upon.

Strictly Necessary Cookies
These are cookies necessary for the proper functioning of the Website without which the Website won't work properly or be able to provide certain features and functionalities. 
Some of these cookies may be manually disabled in your browser but disabling may affect the functionality of the Website.

Personalization Cookies
Personalization cookies are cookies used to identify repeat visitors on our Website. We use these cookies to keep a record of the pages you have visited, your browsing history, and your settings and preferences each time you visit the Website.
We may also make use of web beacons to anonymously track usage patterns of our Users. Web beacons are electronic files hosted on the Website that controls usage. Web beacons allow for more accurate analysis and improvement of our Website Services.

Security Cookies
Security cookies help identify and prevent security risks. We use these cookies to protect user data from malicious parties and authenticate users. We may use pixel tags, web beacons, and other tracking technologies on the Website to help customize the Website and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page or email used to track if a user has interacted with some content on the website or email. They are used to track the number of users who have visited particular pages on the website, opened emails, and acquire other statistical data. Web beacons and pixels cannot be declined by users. However, you can limit their use by configuring the cookies that they interact with.

In the event that we believe that the personal information we hold about you is inaccurate, incomplete, out-of-date, or misleading, we will take reasonable measure to correct the information.You have the right to request correction of your personal information if you believe that the personal information that we hold about you is incorrect. You can make this request by contacting us at In the event that we do not agree with the requested correction, we reserve the right to refuse to alter your personal information.

Changes to This Privacy Policy
We may from time to time modify the terms in this Privacy Policy. We will inform you of any changes to this Privacy Policy by updating the Last Updated at the top of the page. We hereby advise you to occasionally review this Privacy Policy to remain informed of any changes to our policies. When the changes are determined as more material, we will attempt to contact you or put a notice about the change of policy on the Website.

Contact Us
If you have any inquiries or concerns regarding this Privacy Policy or you would like to exercise one of your data protection rights, please contact us at